the problem
Email is now the most common form of written communication by a long way, and yet we’re all expected to know how to use it without any sort of training. Even in schools today its hardly mentioned, and when many of us went to school email didn’t even exist.
This article will tell you how to write better business emails, and also how to make yourself a high-value email sender in the eyes of others, and how to get people to take the actions you ask them to in your emails. Many of these rules can apply to social email too.
The first problem you have with any email is this;digital information has low value
Digital information is widely perceived as having very low cash value, and this tends to cause a low perception of its overall value. Think of the value of 24 photo’s you got back from the processors versus 150 digital ones on a memory card, or the value of a single bought from the record shop versus a downloaded track, and of a magazine cover disks stuffed with free software. Now think of the value of a handwritten letter versus the value of an email – doesn’t begin to compare. The first thing to realise is that’s the environment you’re working in when you send email.